Annual report pursuant to Section 13 and 15(d)

Acquisitions

v3.3.1.900
Acquisitions
 12 Months Ended
Dec. 31, 2015
Acquisitions

6. Acquisitions

Yoga Studio

In September 2014, our Gaiam Brand segment acquired all the outstanding stock of Modern Lotus Limited (“Yoga Studio”), the number-one-ranked paid yoga app on the U.S. App Store. The aggregate consideration paid by us exceeded the aggregate estimated fair value of the assets acquired and the liabilities assumed by $1.5 million which we have recognized as goodwill. We attribute the goodwill to the recognized market position of the app.

My Yoga Online

In October 2013, our Gaia segment acquired all of the outstanding common stock of My Yoga Online, ULC (“My Yoga Online”), an on-line yoga video streaming subscription business in Canada. The aggregate consideration paid by us exceeded the aggregate estimated fair value of the assets acquired and liabilities assumed by $10.6 million, which we have recognized as goodwill. This goodwill is attributable to the domain expertise of the assembled workforce that has demonstrated an ability to generate new content, subscriber growth and revenues from future subscribers.

The following table sets forth the changes in goodwill for the period December 31, 2013 through December 31, 2015 by segment.

 

(in thousands)

    Gaiam Brand
Segment 		     Gaia
Segment 		     Total  

Balance at December 31, 2013

      3,390         10,609         13,999   

Acquisitions

      1,449         —          1,449   
  

 

 

     

 

 

     

 

 

  

Balance at December 31, 2014

    $ 4,839       $ 10,609       $ 15,448   

Acquisitions

      —          —          —    
  

 

 

     

 

 

     

 

 

  

Balance at December 31, 2015

    $ 4,839       $ 10,609       $ 15,448   
  

 

 

     

 

 

     

 

 

  

The following table represents our intangibles assets by major class as of December 31, 2015 and 2014.

 

     As of December 31,  

(in thousands)

    2015      2014  

Indefinite Lived Intangibles

    $ 340       $ 340   
  

 

 

     

 

 

  

Intangibles Subject to Amortization

   

Customer related:

   

Gross carrying amount

    $ 1,417       $ 1,741   

Accumulated amortization

      (1,171 )       (1,399 ) 
  

 

 

     

 

 

  
   $ 246       $ 342   
  

 

 

     

 

 

  

Marketing related:

   

Gross carrying amount

    $ 1,029       $ 729   

Accumulated amortization

      (749 )       (588 ) 
  

 

 

     

 

 

  
   $ 280       $ 141   
  

 

 

     

 

 

  

The amortization periods range from 24 to 60 months. Amortization expense for the years ended December 31, 2015, 2014, and 2013 was $0.4 million, $0.7 million, and $0.3 million, respectively.