Annual report pursuant to Section 13 and 15(d)

Acquisitions

v2.4.1.9
Acquisitions
 12 Months Ended
Dec. 31, 2014
Acquisitions

6. Acquisitions

Yoga Studio

In September 2014, our Gaiam Brand segment acquired all the outstanding stock of Modern Lotus Limited (“Yoga Studio”), the number-one-ranked paid yoga app on the U.S. App Store. The aggregate consideration paid by us exceeded the aggregate estimated fair value of the assets acquired and the liabilities assumed by $1.5 million which we have recognized as goodwill. We attribute the goodwill to the recognized market position of the app.

My Yoga Online

In October 2013, our Gaiam TV segment acquired all of the outstanding common stock of My Yoga Online, ULC (“My Yoga Online”), an on-line yoga video streaming subscription business in Canada. The aggregate consideration paid by us exceeded the aggregate estimated fair value of the assets acquired and liabilities assumed by $10.6 million, which we have recognized as goodwill. This goodwill is attributable to the domain expertise of the assembled workforce that has demonstrated an ability to generate new content, subscriber growth and revenues from future subscribers.

The following table sets forth the changes in goodwill for the period December 31, 2012 through December 31, 2014 by segment.

 

(in thousands)

    Gaiam Brand
Segment		      Gaiam TV
Segment		      Total  

Balance at December 31, 2012

    $ 2,673       $ —        $ 2,673   

Acquisitions

      717         10,609         11,326   
  

 

 

     

 

 

     

 

 

  

Balance at December 31, 2013

   3,390      10,609      13,999   

Acquisitions

   1,449      —       1,449   
  

 

 

     

 

 

     

 

 

  

Balance at December 31, 2014

 $ 4,839    $ 10,609    $ 15,448   
  

 

 

     

 

 

     

 

 

  

 

The following table represents our intangibles assets by major class as of December 31, 2014 and 2013.

 

     As of December 31,  

(in thousands)

    2014      2013  

Indefinite Lived Intangibles

    $ 340       $ —    
  

 

 

     

 

 

  

Intangibles Subject to Amortization

Customer related:

Gross carrying amount

 $ 978    $ 1,038   

Accumulated amortization

   (636 )    (582 ) 
  

 

 

     

 

 

  
$ 342    $ 456   
  

 

 

     

 

 

  

Marketing related:

Gross carrying amount

 $ 1,588    $ 1,436   

Accumulated amortization

   (1,447 )    (737 ) 
  

 

 

     

 

 

  
$ 141    $ 699   
  

 

 

     

 

 

  

The amortization periods range from 24 to 60 months. Amortization expense for the years ended December 31, 2014, 2013, and 2012 was $0.7 million, $0.3 million, and $0.2 million, respectively.